One important ethical issue today is the balance between personal privacy and digital technology. During everyday life, people often share large amount of personal information online through social media and apps, and they often do not know that their data is collected and used. Companies argue about that this data helps improve service and personalize experiences, but it also raise the concerns about surveillance and control on personal information. Many people do not even realize that their data is used, stored and shared, with make arise ethical questions about transparency and responsibility. As technology continues to grow, society must find balance between innovation and protecting each individual personal privacy.